Interpretation = Activation

Many companies find it difficult to activate their innovation strategies.

There is a large discrepancy between what people say about innovation and what they actually do. That is not because there is no action. When a strategic intent is phrased, there are usually plenty of initiatives to support. Unfortunately, many of those initiative run into a brick wall..

Why? Because a new strategic intent requires interpretation. When you decide to implement Open Innovation, Concept-based selling, a Purefood strategy, Sustainable sourcing etc. etc. we are talking about a serious discontinuity with the past.

Such ‘bold’ themes need to become connected to the daily business before they can deliver.

That interpretation step may feel like delaying your implementation. In fact, Interpretation allows a true activation of the strategy. To enhance and accelerate effective implementation.

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