Example: Innovation Effectiveness

A fast-growing FMCG company was not happy with their innovation effectiveness: product development took too long to keep up with competition.

Ideas-en-Route was asked to analyze the dynamics that cause the inefficiency, and to develop solutions to address the weaknesses. With the client, we analyzed (1) the role of innovation in the company’s business model (2) the product development process within R&D (3) the working processes between R&D and other functions and (4) the relationship between R&D and the other functions.

The work resulted in a recommendation on adequate innovation management processes and frameworks for multidisciplinary working, which will be implemented by the client.

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